An Empirical Study on Behavioural Biases of Academic Millennial Investors: Baroda City

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Abstract

Introduction: Investors are those who invest their funds for longer time horizon assuming moderate risk with an expectation of generating return by evaluating the performance of the company. Current investors require information to ascertain the prospects for their investment so as to determine whether they should buy, hold or sell the shares whereas the potential investors should collect information on the future prospect of the company to decide whether to purchase the shares of the company or not.

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