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Food Chemistry 2018
Journal of Food, Nutrition and Population Health
ISSN: 2577-0586
Page 79
July 23-24, 2018
Rome, Italy
3
rd
Edition of International Conference on
Agriculture &
Food Chemistry
T
he implementationof government policy canhave an influence
on changing consumers’ preference for meat consumption.
This paper examines the impact of the government policy which
aims to promote the consumption of low fat pork cuts because
of the concerns regarding asymmetric consumption of pork cuts
in South Korea. Using hedonic price methods combined with
quasi experimental approaches, we estimate the subsequent
impact of food policy on the price of low fat pork cuts using a
time series of sales data. This study utilized an effective approach
which has been widely employed for policy evaluation to produce
plausible estimates of the economic values generated by the
government policy. We find existence of market segmentation
and different impacts of the policy between markets. While the
market price for high fat pork cuts has remained stable, the price
for low fat pork cuts has slightly increased since the policy has
been implemented. This paper illustrates that the government’s
endogenousmeasures such as advertising, marketing campaigns
and public relations associated with managing food consumption
patterns can be a good strategy to maintain sustainability of the
food industry.
Biography
Hyun No Kim completed his PhD in Agricultural and Resource Economics
from the Department of Resource Economics and Environmental Sociology
at the University of Alberta, Canada. His research areas involve environmen-
tal valuation, integrating the environment into economic analysis, economic
assessment of agricultural and environmental policy, consumer choice/be-
havior and applied econometrics. He has published more than 20 papers in
reputed journals associated with agricultural and resource economics. He
is currently working as a Research Fellow in Environmental Policy Research
Group at Korea Environment Institute.
hnkim@kei.re.krAnalysis of the economic impact of government’s endogenous
measures for promoting low-fat pork consumption: a Korean
case study
Hyun No Kim
Korea Environment Institute, South Korea
Hyun No Kim, J Food Nutr Popul Health 2018, Volume 2
DOI: 10.21767/2577-0586-C2-006