

Page 79
Journal of Clinical Immunology and Allergy
ISSN: 2471-304X
E u r o p e a n C o n g r e s s o n
Vaccines & Vaccination
and Gynecologic Oncology
Vaccines & Vaccination and Gynecologic Oncology 2018
O c t o b e r 2 6 - 2 7 , 2 0 1 8
B u d a p e s t , H u n g a r y
T
he vaccine segment is anticipated to be one of the fastest growing one of the healthcare industry and several leading firms have
stepped up vaccine investments in recent years. Unlike therapeutic agents, vaccines are administered to healthy individuals only
once or very infrequently during a life time. Vaccines generate well-documented positive externalities, yet their poor awareness and
acceptability among vaccine end-users may contribute to resurgence of transmissible diseases and consequently trigger governmen-
tal interventions such as mandating vaccination. In addition to technical and clinical development per the highest quality standards,
bringing new vaccines to market requires carefully orchestrated programs targeting the multiple types of stakeholders along the entire
value chain and addressing their respective purchasing behavioural drivers. Against a backdrop of anti-vaccination buzz and vaccine
fatigue, successful global launch and sustainable usage of a vaccine requires the development of a multi-pronged strategy addressing
all aspects in relation to acceptability (e.g. the motivation to immunize despite the quasi-disappearance of the disease), accessibility
(e.g. supply chain services), availability (e.g. mechanisms ensuring reliability of supply) and affordability (e.g. tiered pricing policy tak-
ing country differences in per capita income into account). Leveraging novel technological advances can positively influence the ability
to activate these levers successfully.
pm@mrgnadvisors.comSuccessfully activating positive behaviors of the
stakeholders involved in vaccine purchasing and
usage through technological advances
Pierre A Morgon
1, 2
1
MRGN Advisors, Switzerland
2
Virometix A, Switzerland
Journal of Clinical Immunology and Allergy, Volume: 4
DOI: 10.21767/2471-304X-C2-006
Euro Vaccines 2018