Donovan Casas Patino
Anomie, a term coined by the French sociologist Emilie Durkheim, refers to the absence of ethical and moral standards that generate the restraint of the individual. It can be represented in three structural levels: micro, where the family environment creates a family model that goes beyond social lines, modifying the behaviors based on values, norms and socially acceptable attitudes; the meso: Academies, colleges and intellectuals, among others, with the ability to emit observations knowledge base with minimal intervention from the State for the generation, application and regulation of policies and the macro: State as a guarantor of health, develops public policies to address the needs of the population and anomie momentary and partially (actions that are repeated continuously and being socially accepted). Obesity is a chronic disease determinants and social determinations that put the individual in a situation of risk to their health. Mexico trends in overweight and obesity in different national surveys show a steady increase in the prevalence at the long time becoming a threat to the collective not only Comorbidities, but by the impact on quality of life. Obesity seen under the biomedical eye is squarely in genetic risk factors, dietary habits and physical activity, however, since an approach social-critical must look at the effects of the economic, political and ideological process that generate models which upset the subjectivity of the individual looking for immediacy of satisfiers to alleviate loneliness and oblivion. Social anomie fostered by the mass-media, commodified social family environment to influence and tame, direct or indirectly in the preferences of the products by means of social inclusion, pleasure and decrease anxiety, creating a social response of consumption problematized through a heap of perpetual calorie generating obesity, i.e., an obesogenic anomie.
