Abolhassan Okhli, Hossein Ali Bahramzade and Maryam Taghvaie Yazdi
The purpose of this study is to investigate relationship between perception of service quality and intent to return in spectators of Gonbad kavoos autumn horse racing. The research method in this study was descriptive and correlation method. The population of the study consisted of all spectators of Gonbad Kavoos autumn horse racing (N=3865). The sample size was considered by using random selection method that according to Morgan table 350 spectators was selected as subjects. For this purpose, Sport Service Quality Questionnaire developed by Chen Liu (2008) and Spectators Intent to Return Sport Events Questionnaire developed by Shonk (2005) were used. Descriptive and inferential statistics methods for data analysis were used. The findings showed that between perception of service quality and intent to return in spectators of Gonbad kavoos autumn horse racing, there is significant positive correlation.
