Mahdi Parsafar and Mohammad Sadegh Sabouri
This research was present the pattern of regression on factors social – communications in Tehran state desertification (emphasis of center Desert). The type of function aim, the method because– communication (regression) the research was dependent– variable desertification measure activities, independent– variable included: promotional activities, communication– information channels, rate of social– acceptability in the desertification, people's participation, and government support. These researches were statistical society about 628 farmers and gardeners have participation in desertification activities. After introductory study on/into 30 person’s farmers the sample was determine the variance society N=232 person’s. The research was suitable for selected samples a set sampling stratified method. The questionnaire was gathering tools data the validity by a group of teachers, reporters, experts, university Islamic Azad Garmmsar University, agricultural experts, it’s reliability with factor the obtained by ratio Kurnbokh Alpa 0/93. In part variables, desertification degree of social acceptability showed the result of desertification, attitude into desertification experts services provided, promotional activities into are determined more than variance use it desertification variable.
