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Information accessibility and use by dealers of Nigerian bottling company PLC Kaduna plant

The purpose of this study was to examine information accessibility and use by the dealers of Nigerian Bottling Company Plc, Kaduna Plant and to determine how satisfied they were with the information used. The study adopted the survey method of research and the instruments used for data collection were the questionnaire, interviews and documentary sources. The Small Strategy Depot, the High Volume Outlets, and the Customers Distributor Partners or (VIP) in Minna, Zaria and Kaduna constituted the population of the study. Stratified random sampling procedure was used to arrive at a total of 502 Samples of the entire population of dealers. The Sample was made up of 27 Small Strategy Depot, 70 High Volume Outlets and 405 Customers Distributor Partners or Very Important Partner (VIP). This was done in order to have fair representation of all categories of the dealers. The data collected for the study were analyzed and interpreted by the use of descriptive statistics, which were presented in tabular format using percentages as well as graphs to provide answers to the research questions. From the data and analysis, majority of the dealers i.e 342 (68%) were above the age of 41 years, while majority, i.e 376 (75%) were illiterate. They agreed that they relied heavily on Nigerian Bottling Company for their income. Dealers who had served the Nigerian Bottling Company Plc for longer time were not given much preference by the Company while its mode of passing information to the dealers was faulted. Information through salesmen, market developers, and depot officers to dealers had not given the dealers the opportunity to the right, current and up to date information. E-mails, Tele-marketing, etc were absent as a means of disseminating information to dealers by the Nigerian Bottling Company. While the traditional methods of information lasted the researcher recommend the new modern electronic information system for Nigerian Bottling Company. The study is needed to assist the Nigerian Bottling Company management, academics and the dealers in their planning, decision making, and supervision, trading and controlling tasks. It is needed to satisfy and know the legal requirement at all levels, i.e. reporting of business, industrial data, registration and health, employment regulation, business registration, value added tax (VAT), to know how to standardize data collection procedures, how to permit occasional review of the organizational methods and procedures by those concerned and to produce necessary working papers of the organization

Author(s): Abdulsalami L. T.

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