Mohammad Aghapour Sabaghi and Ahdie Azizan
In the present study, in a case study, Abadan`s citizens' willingness to pay for organic products and factors affecting it examined whit using Hekman two-stage model. Statistics and information of this study were collected through questionnaire as twofold and interview with Abadan citizens using the random sampling method. Sample volume, using the Cochrane relation, was 384 persons. According to the results of estimation models, factors affecting the probability of payment and rate of payment are different. Variables of number of the household members ,income ,treatment cost, acquaintance to organic products ,and record of cancer affect the tendency of payment of the consumers and the variables of age ,education, income ,treatment cost ,and inverse of tendency`s ratio of payment affect the consumer payment. Make acquainted households in relationship between the incidence of diseases like cancer and type of food, the use of protectionist policies in order to reduce production costs and providing training and promoting health and food safety, are the proposed solutions to increase consumers pay for organic products in the present study
